Menentukan lokasi usaha yang strategis sangat penting untuk perkembangan bisnis.
Lokasi strategis adalah tempat yang mudah dijangkau oleh konsumen, di mana pemilihannya bisa berlandaskan segmen pasar atau target pembeli.
Hal ini krusial, khususnya bagi Anda yang hendak membeli ruko untuk usaha.
Maka itu, ada beberapa faktor yang penting diperhatikan agar bisnis berjalan lancar.
Demi membantu menentukan lokasi strategis untuk usaha Anda, Rumah123 telah merangkum tujuh cara jitu yang bisa diterapkan.
Simak ulasan lengkapnya di bawah ini.
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Visibilitas
Foto: Danny Kim from Studio South Korea via Canva Pro
Lokasi usaha harus berada di tempat yang mudah terlihat oleh calon pelanggan.
Biasanya, lokasi ini berada di dekat jalan utama yang banyak dilalui lalu lintas kendaraan dan pejalan kaki.
Selain itu, jangan sampai memilih lokasi yang menjorok ke dalam.
Itu karena tempat usaha Anda akan kurang terlihat karena calon pengunjung akan teralihkan dan melihat tempat usaha kompetitor.
Tips lainnya, jangan juga memilih lokasi usaha yang berada di belokan.
Biasanya, lokasi usaha di belokan jalan kurang terlihat karena pengendara lebih fokus terhadap jalan dan kendaraannya.
Lalu, tempat usaha di belokan juga kurang memiliki lahan parkir memadai.
Potensi Pertumbuhan
Foto: olaser from Getty Images Signature via Canva Pro
Tinjau potensi pertumbuhan di lokasi yang Anda incar.
Pertimbangkan faktor-faktor seperti rencana pembangunan infrastruktur, pertumbuhan populasi, dan perubahan tren pasar di masa depan.
Jika Anda memutuskan membeli tempat usaha, seperti tempat usaha di Bandung atau tempat usaha di Surabaya, Anda bisa mendapatkan keuntungan dari pertumbuhan tersebut.
Pertama, sudah jelas nilai propertinya akan terus meningkat dari tahun ke tahun.
Rata-rata, kenaikan harga properti di lokasi yang berkembang adalah 10 persen per tahunnya.
Kedua, bisnis yang Anda jalankan juga akan terus mendapatkan konsumen baru.
Itu karena, semakin berkembang sebuah lokasi, akan semakin banyak juga populasi yang menghuninya.
Ketersediaan Tenaga Kerja
Foto: Georgijevic from Getty Images Signature via Canva Pro
Pertimbangkan ketersediaan tenaga kerja yang berkualitas di lokasi yang Anda pilih.
Pastikan Anda dapat menemukan tenaga kerja yang sesuai dengan kebutuhan bisnis.
Tentu akan lebih baik memiliki tenaga kerja yang lokasi tempat tinggalnya tidak terlalu jauh dari tempat usaha berada.
Dengan begitu, tenaga kerja tersebut bisa datang ke tempat usaha tanpa terlambat.
Jika semua tenaga kerja datang tepat waktu, operasional bisnis tidak akan terganggu.
Analisis Risiko
Foto: annatodica from Getty Images via Canva Pro
Saat memilih lokasi usaha, pertimbangkan juga faktor risiko potensial di lingkungannya.
Risiko yang mungkin terjadi di antaranya adalah bencana alam.
Apakah lokasi usaha tersebut rawan banjir atau longsor?
Atau, apakah lokasi usaha itu rawan terkena guncangan gempa bumi?
Bisnis sebaik dan semenarik apapun, akan hancur begitu saja terkena bencana alam.
Selain risiko bencana alam, pertimbangkan juga risiko kejahatan.
Jika lokasinya rawan pencurian, sebaiknya urungkan niat untuk membuka usaha di tempat tersebut.
Kondisi Lingkungan
Foto: Lunamarina via Canva Pro
Lokasi yang menarik secara visual cenderung lebih memikat bagi pelanggan.
Karena itu, pastikan lingkungan tempat usahanya bersih dan rapi.
Bila perlu, Anda bisa membuka usaha di area pertokoan di kompleks mall atau pusat perbelanjaan.
Itu karena, area tersebut biasanya sudah tertata secara rapi.
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Infrastruktur Pendukung
Foto: The electricity meter measures t from ภาพของchaiomphol sh via Canva Pro
Periksa ketersediaan infrastruktur pendukung di sekitar lokasi tersebut, seperti listrik, air bersih, akses internet, dan layanan telekomunikasi.
Pastikan kebutuhan dasar ini terpenuhi untuk mendukung operasional bisnis.
Listrik dan air bersih dibutuhkan untuk keseharian operasional bisnis.
Mulai dari lampu, kamera CCTV, komputer, dan mesin pendukung, tentu membutuhkan suplai listrik.
Sementara itu, akses internet dan layanan telekomunikasi dibutuhkan untuk berinteraksi dengan pelaku usaha lainnya seperti supplier.
Bisnis Anda tentu tak bisa berdiri sendiri.
Anda membutuhkan koordinasi dengan pelaku bisnis lainnya.
Kelangsungan Pasokan
Foto: Nastassia Samal from Getty Images via Canva Pro
Pertimbangkan ketersediaan dan keandalan pasokan bahan baku atau produk yang diperlukan untuk bisnis.
Pastikan lokasi tersebut memungkinkan akses mudah ke pasokan yang diperlukan.
Jika pasokannya lancar, operasional bisnis juga bisa berjalan lancar.
Apabila bisnis Anda merupakan toko sembako, pastikan lokasinya dekat ke pasar.
Lalu jika bisnis Anda adalah toko alat tulis dan buku, pastikan tempatnya dekat ke supplier kertas, buku, dan alat tulis.
Semakin dekat jarak tempat usaha ke pemasok, akan semakin murah juga biaya pengirimannya.
Tentukan Lokasi sesuai Demografi Konsumen
Menentukan tempat jualan yang strategis perlu diiringi pengetahuan tentang demografi konsumen yang menjadi target pasar.
Pada dasarnya, terdapat tiga faktor penting dalam menentukan demografi konsumen, yaitu gender, usia, dan penghasilan.
Semakin mengetahui target bisnis yang dituju, maka semakin baik pula Anda menentukan lokasi yang strategis untuk usaha.
Hal ini juga akan memengaruhi strategi pemasaran yang hendak dijalankan.
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Cari Lokasi yang Ramai
Foto: Eloi_Omella from Getty Images Signature via Canva Pro
Memperhatikan tingkat keramaian merupakan salah satu cara menentukan lokasi usaha yang strategis.
Anda dapat memperhatikan lalu lalang kendaraan dan pejalan kaki yang lewat.
Jika ramai, tempat jualan tersebut bisa sangat menguntungkan.
Semakin sering daerah tersebut dikunjungi masyarakat, maka semakin tinggi kesempatan konsumen untuk mendatangi lokasi usaha Anda.
Jika ingin membeli ruang usaha atau ruko dengan lokasi yang ramai, salah satu pilihan yang bisa dipertimbangkan adalah Samira Bekasi.
Samira Bekasi berada di kawasan sunrise property dan dekat ke banyak fasilitas publik.
Lokasi pun sangat strategis, tepat berada di dalam area perumahan sehingga banyak warga yang melewati perukoan tersebut.
Desainnya pun minimalis dan modern, sangat cocok untuk berbagai jenis usaha mulai dari restoran, kafe, laundry, salon, toko pakaian, dan sebagainya.
Pilih Lokasi yang Mudah Dijangkau
Foto: pixelshot via Canva Pro
Salah satu dasar pertimbangan dalam memilih lokasi pertokoan adalah akses yang mudah untuk dijangkau konsumen.
Ini termasuk lebar jalan yang memadai untuk bisa dilewati oleh kendaraan.
Lokasi usaha yang dilewati oleh transportasi umum menjadi nilai plus lainnya.
Pilih Lokasi Usaha yang Dekat dengan Kompetitor
Sekilas, lokasi usaha yang jaraknya berdekatan dengan kompetitor terlihat merugikan.
Pasalnya, tentu akan memberi peluang yang sangat besar untuk bersaing.
Namun, nyatanya memilih lokasi usaha yang berada di area kompetitor menguntungkan jika dilihat dari segi pemasaran.
Karena pembeli yang datang mengunjungi kompetitor jadi tahu, bahwa tempat usaha Anda berdekatan dengan toko tersebut.
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