Sebagai pemilik atau pengelola ruko, pasti Anda ingin memastikan properti tersebut menghasilkan pendapatan tambahan dalam jangka pendek dan jangka panjang.
Di situlah peran iklan ruko menjadi sangat krusial, karena bukan hanya untuk memperkenalkan properti Anda. Selain itu, hal ini juga tentang bagaimana menarik konsumen yang tepat.
Artikel ini akan membahas 7 cara efektif untuk melakukan iklan ruko. Mulai dari optimasi yang sederhana hingga agak terperinci supaya hasilnya optimal.
Sedangkan untuk pilihan platform iklannya, Anda bisa menggunakan Rumah123. Banyak untung yang bisa diperoleh dengan pasang iklan ruko milik pribadi di sini.
Cara pasang iklan sewa atau jual ruko di Rumah123 mudah. Pasalnya, tempat pasang iklan di ruko ini dirancang sedemikian rupa agar ramah pemula.
Tips Optimasi dan Contoh Iklan Ruko
1. Sebutkan Lokasi
Lokasi adalah salah satu faktor kunci yang sangat penting ketika membeli ruko. Faktor ini berkaitan dengan aksesibilitas, potensi pasar, dan nilai properti.
Bagi pebisnis, lokasi yang ramai dan strategis merupakan syarat penting agar usahanya tumbuh. Kondisi demikian membuat bisnis mudah dilihat dan diingat orang.
Maka dari itu, menyebutkan lokasi secara langsung pada headline iklan bisa menjadi salah satu cara optimasi sederhana, tetapi memberikan impact besar.
Dengan mencantumkan lokasi, iklan akan lebih tepat sasaran. Jadi, ketika user mencari ruko di lokasi yang tercantum pada iklan, kemungkinan besar listing muncul di hasil pencarian.
Contoh Iklan Ruko Disewakan dengan Menyebutkan Lokasi
2. Jelaskan Peruntukkannya
Selain menonjolkan lokasi, kata-kata promosi ruko berikutnya adalah menjelaskan peruntukkan properti. Mengingat ada beragam jenis ruko dijual dan disewakan.
Ada ruko yang sering digunakan sebagai toko ritel seperti minimarket, pakaian, apotek, hingga toko kelontong. Biasanya ruko begini memiliki fasad terbuka.
Selain itu, terdapat ruko yang cocok untuk ruang kantor atau tempat kerja. Jadi, target pasarnya cocok untuk pelaku usaha kecil, konsultan, atau praktik profesional.
Kemudian ada pula ruko dengan ruang luas pada bagian depan dengan fitur tambahan, misalnya rooftop. Yang seperti ini pas untuk usaha restoran atau kafe.
Contoh Iklan Ruko Disewakan dengan Menyebutkan Peruntukkan
3. Sebutkan Fasilitas Sekitar
Cara optimasi berikutnya, yaitu menyebutkan fasilitas sekitar ruko. Misalnya ruko dekat sekolah, universitas, mal, rumah sakit atau lain sebagainya.
Biasanya ruko dekat fasilitas publik diliputi oleh suasana ramai. Akses kendaraan umum pun mudah, sehingga potensi didatangi oleh banyak orang lebih besar.
Contohnya iklan jual ruko di bawah ini, pemilik ruko menyebutkan bahwa propertinya tak jauh dari mal Kota Wisata Cibubur. Selain itu, dekat sekolah, universitas dan kantor perbankan.
Dengan begitu, pengusaha yang berminat membeli atau menyewa ruko Anda mengetahui potensi bisnis yang bisa berkembang bagus.
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Baca juga:
7 Contoh Surat Perjanjian Sewa Ruko yang Benar [PDF/DOC]
Contoh Iklan Jual Ruko dengan Menyebutkan Fasilitas Sekitar
4. Sebutkan Benefit untuk Penghuni
Ruko bukan hanya berkaitan dengan bisnis, selain itu properti ini berfungsi sebagai tempat tinggal. Oleh karena itu, jangan lupa menyebutkan benefit untuk penghuninya.
Seperti diketahui, banyak pengusaha yang menggunakan lantai dua ruko sebagai rumah. Sementara, lantai satunya berfungsi sebagai tempat usaha.
Jadi, Anda bisa menyorot kelebihan ruko dari aspek tempat tinggal. Misalnya, ruko menghadap ke timur lebih menyehatkan, karena mendapatkan sorotan sinar matahari di pagi hari.
Berikut contoh iklan jual ruko yang menyebutkan benefit bagi penghuni. Ruko tersebut berada di Green Lake City dengan total lantai 3,5 lantai.
Contoh Iklan Ruko dengan Benefit untuk Penghuni
5. Tuliskan Fitur dan Fasilitas Ruko
Ya, fasilitas juga menjadi aspek penting yang harus dipertimbangkan oleh pencari ruko. Jadi, Anda pun dapat menyoroti hal ini ketika pasang iklan ruko.
Tentu saja, sebuah ruko akan semakin diminati bila mempunyai fasilitas lengkap, khususnya fasilitas yang bisa membantu kegiatan operasional bisnis.
Contohnya ruko dengan area parkir luas, ruko dengan lift dan lain sebagainya. Sebutkan fasilitas unggulan tersebut pada bagian judul untuk menarik perhatian calon pembeli.
Lihat contoh iklan jual ruko dijual di bawah, pemilik listing menyebutkan kelebihan propertinya, yaitu dekat jalan utama. Kemudian ruko dilengkapi oleh alfresco dining.
Baca juga:
6 Cara Menyewa Ruko untuk Usaha bagi Pemula agar Tidak Rugi
Iklan Ruko Dijual dengan Keunggulan Fasilitas
6. Pasang Gambar Menarik
Gambar yang bagus memainkan peran krusial dalam iklan ruko. Calon pembeli pasti akan melihat gambar listing sebelum membaca deskripsinya.
Tampilkan tampak depan ruko sedemikian rupa, sehingga properti terlihat menarik! Bagian ini memberikan gambaran awal tentang desain, fasad, dan lokasi.
Selanjutnya gambaran interior yang akan membantu calon pembeli memahami layout, ukuran, dan potensi penggunaan. Apakah ada area display, meja kasir, atau ruang gudang?
Selain itu, gambar berkualitas tinggi mencerminkan profesionalisme Anda sebagai penjual ruko. Berikut contoh iklan ruko dengan gambar atau foto cukup berkualitas.
Gambar Iklan Ruko Menarik
7. Jelaskankan Target Pasarnya
Terakhir, Anda bisa menjelaskan target pasar yang dibidik. Jadi lebih mudah merancang pesan pemasaran yang lebih relevan, mengingat setiap segmen pasar kebutuhannya berbeda.
Dengan menargetkan pesan secara spesifik, Anda dapat memastikan bahwa calon konsumen merasa terhubung dengan apa yang ditawarkan.
Mengetahui target pasar membantu untuk mengalokasikan sumber daya dengan lebih efisien. Tidak perlu “menembak” iklan ke seluruh populasi secara acak.
Baca juga:
9 Desain Ruko 1 Lantai Sederhana Minimalis dan Fungsional
Contoh Iklan Sewa Ruko dengan Keterangan Target Pasar
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