Demi mendapatkan harga terbaik, pemilik harus menguasai cara negosiasi sewa ruko yang benar.
Pasalnya, banyak orang yang merasa terkendala dalam melakukan negosiasi harga.
Akhirnya, pemilik merasa dirugikan karena harga sewa yang lebih murah dari pasaran.
Negosiasi memang penting karena dapat memengaruhi kepuasan pemilik dan penyewa.
Lantas, bagaimana cara negosiasi sewa ruko yang efektif? Berikut uraiannya.
Begini Cara Negosiasi Sewa Ruko agar Untung
1. Fokus pada Keunggulan Ruko
Ruko Anda berada di lokasi yang strategis? Jika iya, fokuslah pada keunggulan tersebut.
Misalnya ruko tersebut berada di pusat bisnis atau moda transportasi massal, maka beritahukan hal tersebut kepada calon penyewa saat melakukan negosiasi.
Lokasi ruko yang strategis umumnya diburu oleh calon penyewa.
Bahkan, banyak yang bersedia membayar harga lebih untuk mendapatkan akses dan lokasi ruko terbaik.
Selain lokasi, ada beberapa keunggulan yang dapat di-highlight saat negosiasi ruko, seperti:
- Aksesibilitas: Tekankan kemudahan akses transportasi di lokasi tersebut.
- Keamanan: Jelaskan bagaimana sistem keamanan atau lingkungan ruko tergolong aman.
- Fasilitas lengkap: Misalnya sudah tersedia AC, kulkas mini, dan jaringan internal yang stabil.
- Kualitas bangunan: Ungkapkan bila bangunan ruko baru direnovasi atau diperbaiki.
- Ruang yang fleksibel: Berikan fleksibilitas untuk mengubah interior ruko agar bisa disesuaikan dengan kebutuhan penyewa.
Dengan berbagai keunggulan tersebut, calon penyewa tidak akan ragu untuk membayar harga sewa yang tinggi.
2. Buat Penawaran Paket Jangka Panjang
Tidak seperti rumah yang dijadikan tempat tinggal, ruko digunakan untuk bisnis.
Maka itu, kepastian jangka waktu sewa yang panjang cenderung dibutuhkan oleh calon penyewa.
Anda dapat memanfaatkan peluang ini dengan menawarkan paket sewa jangka panjang.
Lalu, janjikan harga yang stabil meskipun biaya sewa awalnya lebih tinggi.
Contohnya, pada tahun pertama Anda menawarkan harga sewa yang lumayan tinggi.
Namun, untuk tahun kedua dan ketiga, harga sewanya akan turun dan tetap di angka tersebut.
Hal ini jadi daya tarik besar yang sulit ditolak oleh calon penyewa, terutama bila mereka hendak membuka usaha tertentu.
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3. Bangun Kebutuhan Calon Penyewa
Cara negosiasi sewa ruko berikutnya adalah membuat seolah-olah ruko tersebut sangat diminati.
Ungkapkan bahwa ruko tersebut bisa saja disewa oleh pihak lain apabila calon penyewa tidak segera mengambil keputusan.
Kesan tersebut menciptakan kesan mendesak, sehingga calon penyewa “dipaksa” untuk segera memutuskan pilihan.
Bukan tidak mungkin, cara ini membuat calon penyewa membayar harga sewa yang lebih tinggi.
4. Lakukan Riset Harga Pasar Ruko
Sebelum melakukan negosiasi dengan calon penyewa, pastikan Anda tahu harga pasaran ruko di lokasi tersebut.
Tujuannya agar Anda menawarkan harga ruko yang kompetitif dengan nilai lebih tinggi.
Pengetahuan lengkap tentang harga rata-rata sewa ruko bisa jadi pondasi kuat dalam melakukan negosiasi.
Bukan hanya harga, bila memungkinkan, ketahui pula kelebihan dan kekurangan kompetitor di sekitar Anda.
Hal ini bisa dipakai sebagai senjata tambahan, jika calon penyewa mencoba membandingkan ruko Anda dengan yang lain.
5. Sertakan Nilai Tambah Ruko
Salah satu aspek keberhasilan dalam negosiasi adalah memberi nilai tambah yang tidak bisa ditemukan di tempat lain.
Contohnya, cobalah tambahkan layanan seperti kebersihan, perbaikan kecil, atau uang sampah gratis.
Hal ini bisa dijadikan alasan mengapa Anda mematok harga sewa ruko yang lebih tinggi.
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6. Tawarkan Fleksibilitas dalam Pembayaran
Bagi beberapa penyewa, fleksibilitas dalam pembayaran jadi hal penting.
Pasalnya, mereka tidak perlu mengeluarkan uang yang sangat besar di awal ketika menyewa ruko.
Contohnya, tawarkan skema pembayaran per bulan, per 6 bulan, atau per tahun kepada calon penyewa.
Skema ini dianggap lebih ringan, meski tarif sewanya lebih tinggi.
Namun, skema tersebut hanya berlaku bagi sebagian penyewa.
Sebagian yang lain justru ingin skema pembayaran dengan jangka waktu yang panjang.
Karena itu, untuk menawarkan fleksibilitas pembayaran, Anda harus mengetahui kebutuhan calon penyewa.
Baca juga:
7 Contoh Surat Perjanjian Sewa Ruko yang Benar [PDF/DOC]
Itulah cara negosiasi sewa ruko untuk mendapatkan harga terbaik.
Punya pertanyaan lain seputar properti? Yuk, diskusikan di Teras123!
Semoga bermanfaat.
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