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5 Cara Memulai Bisnis Perumahan bagi Pemula agar Tidak Rugi r123-share-title
Terakhir diperbarui 19 Desember 2024 · 4 min read · by Septian Nugraha
Bisnis perumahan merupakan salah satu lini usaha dalam bidang properti yang cukup diminati oleh para pengusaha dan investor.
Bisnis ini berhubungan dengan pembangunan, pemasaran, dan penjualan properti di dalam perumahan, baik perumahan cluster maupun perumahan townhouse.
Bahkan, model bisnis perumahan dapat merujuk pada kegiatan menyewakan atau mengelola properti di dalam area permukiman tersebut.
Pelaku utama bisnis ini adalah developer properti atau pengembang perumahan.
Tidak hanya perusahaan besar, bisnis properti juga bisa dilakukan oleh developer skala kecil.
Lalu, bagaimana cara memulai bisnis perumahan yang baik untuk developer baru bermodal kecil? Simak ulasannya di bawah ini.
Daftar Isi Artikel:
Cara Memulai Bisnis Perumahan dengan Modal Kecil
1. Tentukan Target Pasar Potensial
Hal utama yang harus dilakukan sebelum memulai bisnis perumahan adalah menentukan target pasar.
Ini penting karena target pasar akan memandu arah bisnis Anda ke depannya.
Misalnya, apakah perumahan tersebut diperuntukan bagi masyarakat menengah ke bawah atau sebaliknya.
Contohnya, proyek perumahan di BSD City, misalnya, perumahan Tanakayu dan Enchante menyasar segmen pasar kelas atas karena perumahan tersebut merupakan perumahan premium.
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Jika sudah memiliki segmentasi pasar yang jelas, Anda tinggal mencari tahu kebutuhan dan keinginan dari kelompok pasar tersebut.
Bangunlah jenis perumahan yang diminati oleh segmen pasar tersebut, mulai dari tipe unit, harga, fasilitas, hingga desainnya.
Dengan cara ini, produk yang ditawarkan akan sangat sesuai dengan pasar yang dituju.
2. Buatlah Strategi Pemasaran yang Efektif
Jika segmen pasarnya sudah ditentukan, Anda tinggal membuat perencanaan terkait strategi pemasaran yang efektif.
Ada banyak jenis pemasaran yang bisa dilakukan agar properti cepat laku terjual.
Salah satunya dengan memaksimalkan teknologi digital, seperti media sosial dan situs jual beli properti, contohnya Rumah123.
Perlu diketahui, Rumah123 adalah situs jual beli properti tepercaya dengan jumlah pengguna terbanyak di Indonesia.
Karena itu, situs ini dapat membantu Anda memasarkan properti dengan harga tinggi secara mudah dan dalam waktu singkat.
Nggak percaya? Coba iklankan properti Anda di Rumah123 agar cepat laku melalui tautan ini.
3. Jalin Kerja Sama dengan Sejumlah Pihak
Selanjutnya, Anda juga bisa bekerja sama atau berkolaborasi dengan sejumlah pihak untuk memulai bisnis tersebut.
Misalnya, menjalin kerja sama dengan perusahaan konstruksi dalam proses pembangunan perumahan.
Selain itu, Anda dapat menjalin kerja sama dengan kantor agen properti untuk memasarkan perumahan tersebut.
Bagi hasil atau keuntungan dari kerja sama ini tentunya dapat didiskusikan.
Namun, pastikan Anda tidak menutup diri saat ingin memulai bisnis perumahan, ya.
4. Fokus pada Satu Proyek Perumahan
Jika masih pemula, ada baiknya untuk terlebih dahulu fokus pada penggarapan satu proyek perumahan.
Artinya, jangan dulu tergesa-gesa membuka beberapa proyek perumahan sekaligus.
Tujuannya, agar Anda bisa fokus pada proyek yang sedang dikembangkan.
Cara ini juga akan membantu dalam mengelola proyek sebaik mungkin, serta meminimalisasi terjadinya risiko kegagalan.
5. Jaga Hubungan Baik dengan Bank
Membangun bisnis memang tidak mudah, bahkan diperlukan modal yang tidak sedikit.
Karena itu, banyak pebisnis yang mengajukan pinjaman ke bank sebagai modal usaha.
Namun, bank tentunya tidak memberikan pinjaman tersebut kepada sembarang orang.
Untuk itu, Anda harus menjaga hubungan baik dengan bank tersebut agar pengajuan kredit tidak dipersulit dan selalu diterima.
Bagaimana cara menjaga hubungan baik dengan bank? Cukup ajukan pinjaman sesuai kebutuhan dan lunasi sesuai tenor yang ditetapkan.
Konsisten membangun portofolio bisnis juga penting agar bank mau memberikan plafon yang lebih tinggi dibandingkan pengajuan sebelumnya.
Keuntungan Bisnis Perumahan
Nah, setelah mengetahui cara bisnis perumahan untuk pemula, kini saatnya untuk mengetahui apa saja keuntungan dari usaha tersebut.
Setidaknya ada beberapa keuntungan yang bisa diperoleh dari bisnis perumahan, di antaranya:
- Potensi keuntungan yang tinggi: Bisnis perumahan bisa memberi keuntungan yang besar karena kenaikan harganya mencapai 10–15% per tahun.
- Diversifikasi portofolio investasi: Properti bisa menjadi salah satu pilihan investasi yang menarik, terutama jika Anda menginginkan diversifikasi dalam portofolio investasi.
- Menciptakan lapangan kerja: Membangun perumahan juga dapat memberi lapangan kerja bagi banyak orang, mulai dari pekerja konstruksi hingga sales dan marketing.
- Turut memenuhi kebutuhan dasar masyarakat: Bisnis ini dapat membantu memenuhi kebutuhan dasar masyarakat akan tempat tinggal yang nyaman dan layak.
- Meningkatkan nilai properti: Bisnis perumahan dapat meningkatkan nilai properti di suatu wilayah, terutama jika pembangunannya dilakukan di daerah sunrise property yang memiliki prospek investasi mumpuni.
Itulah beberapa cara memulai bisnis perumahan yang menarik untuk diketahui.
Punya pertanyaan lain seputar properti? Yuk, diskusikan di Teras123!
Semoga artikel ini membantu, ya.
