Kata-kata promosi jual rumah yang efektif mesti Anda ketahui jika hendak memasarkan rumah.
Baik secara digital maupun konvensional, kata-kata promosi harus dibuat menarik agar ampuh memikat calon pembeli.
Namun tentu saja, berbeda medium yang digunakan, berbeda juga variasi kata yang digunakan.
Iklan promosi rumah di situs jual beli properti memiliki ruang lebih banyak ketimbang di Instagram.
Karena itu, Anda bisa lebih leluasa merangkai kata yang ciamik di situs jual beli properti ketimbang di media sosial.
Sebagai informasi lainnya, berikut adalah keunggulan beriklan di situs jual properti seperti jual rumah di Rumah123:
- Pemilik bisa langsung mengiklankan propertinya sendiri.
- Iklan properti Anda bisa dilihat oleh 21 juta pengunjung setiap bulannya.
- Jangkauan luas, iklan rumah berpotensi cepat laku.
Tak perlu berlama-lama lagi, yuk lihat contoh kata-kata promosi jual rumah di bawah ini.
Contoh Kata-kata Promosi Jual Rumah:
Saat memasang iklan jual rumah di situs jual-beli properti, seperti pasang iklan properti di Rumah123, Anda wajib menuliskan judul.
Jika ingin judulnya terlihat menarik, silakan langsung masukkan keunggulan rumah.
Misalnya, Anda ingin menjual rumah yang lokasinya dekat dari stasiun kereta api.
Judul yang bisa ditulis adalah: “Rumah Cluster di Cibubur, 2KM ke LRT Cibubur”.
Atau, contohnya mempromosikan rumah yang memiliki material unggulan marmer.
Silakan tuliskan judulnya seperti ini: “Rumah full marmer depan club house Sutera Winona”.
Berikut beberapa contoh kata-kata promosi jual rumah untuk bagian judul:
- “Rumah Bagus 2 Lantai Siap Huni Di Jagakarsa Akses Masuk Mobil.”
- “Rumah 2 Lantai dengan Basement serta Pemandangan Golf di Jalan Sekolah Kencana IV C Pondok Indah.”
- “Rumah Mewah Fully Furnished Dua Lantai Gudang Peluru Tebet Jakarta Selatan.”
Kata-kata promosi di atas, bisa diterapkan jika beriklan rumah milik sendiri di Rumah123, website properti dengan puluhan juta pengunjung per bulan.
Dengan judul yang ciamik, iklan Anda di Rumah123 berpotensi dikunjungi banyak calon pembeli.
Selain judul, bagian penting yang harus diisi pada iklan situs jual-beli properti adalah deskripsi.
Dengan jumlah karakter yang lebih banyak daripada judul, Anda bisa menuliskan beberapa unique selling points atau keunggulan rumah yang sedang dijual agar menarik minat calon pembeli.
Pertama, tentu Anda wajib memasukkan beberapa fitur atau fasilitas yang tersedia pada rumah dijual tersebut.
Misalnya, rumahnya memiliki fasilitas halaman belakang yang luas.
Lalu, jangan lupa juga untuk menambahkan manfaat dari adanya fasilitas itu.
Contohnya, fasilitas halaman belakang tersebut bisa dimanfaatkan untuk penghuni membangun gazebo sebagai tempat bersantai.
Berikut contoh kata-kata promosi jual rumah untuk bagian deskripsi:
“Sunrise Residence terletak di jantung kota Jakarta Barat, tepatnya 5 menit dari tol Kebon Jeruk.
Dikelilingi dengan fasilitas yang lengkap seperti sekolah BPK Penabur, Graha Kedoya Hospital dan dilengkapi dengan one-gate system security dengan desain modern dan terkemuka.
Kami menggabungkan konsep modern dan luxury, untuk menciptakan desain yang indah untuk menjadi rumah impian keluarga Anda.
Setiap ruangan dan site plan didesain dengan sangat teliti agar menciptakan gaya hidup yang praktis dan nyaman.”
Deskripsi ini akan membantu calon pembeli mengetahui lebih banyak informasi mengenai rumah yang Anda jual di Rumah123.
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Selain di situs jual-beli properti, kini Anda juga bisa mempromosikan rumah yang dijual di media sosial Instagram.
Agar jangkauannya lebih luas dan tertarget, Anda pun bisa menggunakan fitur beriklan.
Namun tentu saja, ketika membuat iklan di Instagram, pengguna harus menyajikan materi promosi yang efektif.
Pada bagian gambarnya, pengiklan bisa memasukkan beberapa info fitur unggulan dan fasilitas dari rumah yang hendak dijual.
Lalu, pada bagian caption, Anda bisa menuliskan kalimat berdasarkan formula copywriting yang sudah terbukti efektif, seperti AIDA.
AIDA adalah singkatan dari attention (perhatian), interest (minat), desire (hasrat), dan action (tindakan).
Jadi, Anda harus membuka kalimat yang bisa menarik perhatian pengguna, lalu menumbuhkan minat dan hasratnya, kemudian membuat mereka melakukan tindakan spesifik seperti mengeklik tombol tertentu.
Berikut contohnya:
A: Punya mimpi memiliki rumah di bawah Rp1 miliar di tengah Kota Bandung?
I: Impian Anda kini bisa terwujud karena telah hadir perumahan A di pusat Kota Kembang dengan harga mulai Rp500 jutaan saja!
D: Lokasi rumahnya strategis karena dekat ke stasiun, terminal, halte, dan akses tol. Tak ada lagi kata terlambat dalam bepergian ke tempat kerja dan sekolah.
A: Klik tautan di halaman profil kami untuk mendapatkan brosur dan price list terbarunya. Tersedia promo terbatas hingga 20 Desember 2023!
Kata-kata Promosi Jual Rumah untuk Posting Facebook
Sama seperti di Instagram, Anda juga bisa mengadopsi formula copywriting untuk menulis kata-kata promosi jual rumah pribadi di Facebook.
Selain AIDA, formula lain yang bisa digunakan adalah PAS, singkatan dari problem (masalah), agitate (agitasi masalah), dan solution (solusi).
Jadi, Anda harus mengemukakan masalah yang berpotensi dialami target audiens yang diincar, lalu membesarkan masalah tersebut sampai mereka gelisah, dan memberikan solusi.
Seperti ini contohnya:
P: Ragu beli rumah di tengah kota A karena khawatir kebanjiran?
A: Ya betul. Jika tidak teliti, kamu bisa saja membeli hunian di perumahan baru yang berpotensi diterjang banjir.
S: Tapi tenang, kini telah hadir perumahan B di kota A. Lingkungannya bebas banjir karena telah dilengkapi danau buatan dan daerah resapan air khusus! Yuk, intip perumahannya dengan mengeklik tautan berikut ini.
Ketika ingin membuat iklan rumah di situs, blog, atau Google Ads, tentu Anda harus mengetahui karakteristik mesin pencari Google.
Iklan rumah yang Anda buat, nantinya akan tampil di halaman hasil pencarian Google, search engine result page (SERP).
Strukturnya adalah nama situs, URL situs, judul (meta title), dan deskripsi (meta description).
Ketika melihat iklan atau posting yang Anda buat di halaman mesin pencari, pengguna akan melihat struktur tersebut.
Jadi, tipsnya adalah Anda harus menuliskan judul dan deskripsi yang efektif dan tidak melebihi batas karakter yang ditentukan.
Silakan manfaatkan situs web seperti Sistrix SERP Snippet Generator untuk membuat judul dan deskripsi yang pas.
Sebagai inspirasi, silakan lihat contoh kata-kata promosi jual rumah berikut ini:
– Judul: Samira Regency Bekasi | Perumahan Smarthome
Deskripsi: Detail dan harga Samira Regency Bekasi. Perumahan minimalis dan smart home murah. Lingkungan bebas banjir. Dekat exit tol, stasiun KRL, dan mal.
– Judul: Situs Penjualan Podomoro Park Bandung
Deskripsi: Info lengkap Podomoro Park Bandung. 8 menit ke GT Buah Batu. 9 km ke pusat Bandung. Dilengkapi clubhouse, Living Plaza, Primaya Hospital. Lihat harga.
– Judul: Springhill Yume Lagoon | Perumahan Cisauk Desain Jepang
Deskripsi: Penjualan Springhill Yume Lagoon. Perumahan desain Jepang dengan danau alami. Dekat BSD, Paramount & Gading Serpong.
Itulah beberapa contoh kata-kata promosi jual rumah yang bisa Anda tiru dan modifikasi.
Sejauh ini, Anda sudah melihat kata-kata promosi untuk di situs jual beli properti, media sosial, dan mesin pencari.
Saran kami, jika ingin mengiklankan rumah, Anda bisa beriklan di situs jual beli properti seperti Rumah123 karena berbagai keunggulan yang ditawarkan.
Alasan Harus Beriklan di Situs Jual Beli Properti
Mudah, aman, dan tepercaya. Itulah alasan pertama mengapa Anda harus beriklan di situs jual beli properti.
Di Rumah123 misalnya, pemilik bisa mengiklankan properti hanya dengan 3 langkah mudah saja, yakni mendaftar, memilih paket iklan, dan memasang iklan.
Kemudian, Rumah123 pun merupakan situs properti terbesar di Indonesia yang sudah beroperasi sejak 2007.
Jadi, iklan properti Anda di situs ini bisa mendapatkan tingkat kepercayaan yang baik dari calon pembeli.
Alasan lainnya mengapa harus beriklan di situs jual beli properti adalah, iklanmu bisa dijangkau calon pembeli lebih luas.
Iklan properti di Rumah123 akan dilihat oleh 21 juta pengunjung setiap bulannya, dan akan meningkatkan potensi penjualan.
Bagaimana? Tertarik jual rumah pribadi di Rumah123?
Mudah-mudahan artikel ini bermanfaat ya.
Sebagai referensi, Anda bisa melihat kata-kata promosi rumah pada ribuan listing iklan rumah di halaman jual Rumah123 seperti rumah di Bandung, Bekasi, Bogor, Depok, dan Cimahi.
Anda juga dapat melihat inspirasi kata-kata promosi pada properti baru seperti Orchard Park Batam dan Wisata Bukit Mas, Cluster Chelsea.
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